Beautiful web sites attract readers and visitors, but Content is King! Sites with consistent, compelling, readable and relevant content give visitors a reason to return and stay engaged with your organization. IDP2 provides a single facility to create and publish and distribute your content to web, social and mobile applications. We have abstracted content management from content design which allows our clients the ability to modify site and application design without converting or migrating large stores of content. IDP2allows you to focus on the content; how it is impacting your users and how to improve your reach and interaction with your targeted community.