Jay Baehr, a leader in social media marketing, says that “Content is Fire and Social Media is gasoline.” Your content must be pushed to social media in a way that attracts customer, readers, visitors and partners.
It's not enough to post content to Twitter, Facebook, and Pinterest with links that bring users back to your site. You need metrics that show you which social media channels your customers are using. Are your customers finding you on Twitter? Does your constituency prefer Facebook? Is Pinterest a growing platform for your organization? How would you know?
IDP2 provides you with the metrics to be able to understand how your audience uses social media to consume your content and interact with you. IDP2metrics allow you to quickly leverage and tune your social media and content publishing strategies to meet your organization’s goals.